capital-ideas-yyc-calgary-heraldOn February 4th, Capital Ideas YYC members were asked about unique ways to market a new business. Here was my response:

“Start with a solid digital home base: a mobile-responsive website that is optimized for search. Have a storefront? Own your Google My Business. Get social, share what you know and add value to the lives of the people you serve. Encourage trial through promotions or partnerships; reach out to influencers. Use social advertising such as Facebook, Instagram, LinkedIn — the targeting opportunities make these tools highly cost-effective. Get reviewed. Ask happy customers to share their experience in the digital world on Google, Yelp, TripAdvisor or Facebook. Finally, get creative. Know why you are in business, who you serve and who you are. Stay true to those things but don’t be afraid to try new things.”

See the full Capital Ideas YYC page here: What are some creative ways to market a new business?